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Butterfly Silver, a fashion jewellery business established in 2002, operated 20 stores in 2010. However, Hoskings subsequently acquired the e-commerce business butterflysilver.com.au. In contrast, of the seven fashion jewellery chains listed in the State of the Industry Report 10 years ago, only one stays – six closed their bodily stores… The ‘downfall’ of the six fashion jewellery chains means that of the 378 stores that were working in 2010, 343 now not exist. In contrast, of the seven style jewellery chains listed within the State of the Industry Report 10 years ago, just one remains – six closed their physical…